Report from Bloomberg claims that Apple and Shazam are teaming up to integrate music identification into iOS. The feature will aid users to easily identify the name of artist of the song playing, with this rich feature if integrated will boost music listening for users.
Unlike some of Apple’s other music-releated features (such as Podcasts and iTunes U) the system will be built into the OS directly rather than require a separate download. So far there isn’t an confirmation of whether this feature will appear in iOS 8 or a later version, but with WWDC right around the corner, Apple will need to work quickly to secure the deal if the feature is to be announced with the next-gen software update.
Apple is currently looking for new ways to improve iTunes Radio, including breaking it out of the Music app and hiring new developers to work on the iTunes backend.
Music is a key part of Apple’s history, with the iPod music player igniting the company’s growth more than a decade ago. While the iPhone and iPad are now more important to its business, the company continues to add new features around music.