The company currently believes the Apple TV + catalog is mature enough to eliminate the promotion that offered one year completely free
There is a promotion underway with Apple: by buying a new iPhone, a new iPad, Mac or Apple TV, the company gives away a year of Apple TV + subscription but things are about to change.
Apple has announced that, starting from July 1, 2021, with the purchase of a new device you will only get 3 months of free trial of the Apple TV + service.
Offering this service for free for a year was a good strategy for a launch that otherwise would have gone completely unnoticed given the few titles available. The catalog, however, is constantly expanding and today Apple considers it mature enough to limit the free trial.
After finishing the Free Trial, the subscription will cost € 4.99 per month . What do you think?