It’s been a few months since the Apple Watch was featured on the cover of Vogue China, but now the upcoming gadget is finally making its debut on the cover of a U.S. magazine this month. Self Magazine announced today that its March issue will feature cover model Candice Swanepoel wearing Apple’s unreleased smartwatch.
Swanepoel’s Apple Watch of choice appears to be the low-end Sport model with the white sport band.
”Aside from the I-want-to-be-Candice quality of our new March cover, notice anything else about the photo? The Apple Watch is getting a star moment, too, as Candice is the first woman to wear one on a magazine cover in the US. With the device starting at around $349 available next month, it’s on our wishlist. (Even our editor-in-chief, Joyce Chang, can’t wait to use her Apple Watch–check it out in our March Editor’s Letter, available to download below.)”
Up until now, Apple’s Apple Watch marketing has been heavily focused on fashion, but with the piece in Self, the company appears to be targeting fitness enthusiasts who might purchase the Apple Watch for its health-related functions — step tracking and heart rate monitoring.
It’s likely that Self will be just one of many publications to feature the Apple Watch in the coming weeks as the device’s launch approaches, and Apple is expected to market the Apple Watch to a wide range of potential customers. Apple’s marketing efforts have been fairly reserved thus far, limited to an appearance at Parisian fashion boutique Colette in September, the Vogue China cover in October, and this month’s Self issue, but there are hints that Apple is preparing for a major marketing push.
iDeviceCare team can’t wait to have hands on with Applewatch.