Apple today debuted a new ad for the iPad Air 2 named “Change” which showcases the new tablet being used in a wide variety of professions and situations. The ad shows the tablet being used by artists, motorcycle enthusiasts, photographers, and schoolteachers as its full-screen visuals shrink to resemble the form of the device itself.
Apple has also posted a new “Change” section on its website, spotlighting the apps used inside of the ad such as illustration app Tayasui Sketches, cinematography app iStopMotion Plus, automotive app OBD Fusion, and AutoCAD 360. The ad is also backed by the song “Who Needs You”, which is performed by American rock band The Orwells.
The new “Change” ad campaign for the iPad Air 2 follows Apple’s “Your Verse” campaign for the original iPad Air, which debuted last January and showed the specific use in the iPad in a number of dedicated fields. Those stories noted the iPad’s use inmountaineering, sports, choreography, oceanography, travel, musical composition, and more.