“Hey Siri”: Apple explains how the HomePod recognizes the commands

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In a new post published on the Machine Learning Journal portal , Apple has explained in detail, and sometimes extremely technical, how Siri on HomePod has been designed to work even in not very good acoustic conditions. How does the intelligent Apple speaker behave when another source plays music at high volume or when the vacuum cleaner is running? Unlike Siri on the iPhone , […]

Apple reassigns marketers to increase iPhone sales

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At this time Apple is pushing a lot on the iPhone to increase sales. We have already seen the ongoing promotion on the trade-in where they are offered up to $ 100 more bringing the old iPhone to Apple to buy a new one. As soon as we open the American homepage, the first thing we read […]

Smartphone shipments growing slightly. Xiaomi dominates in wearables, good for Apple

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According to the latest Gartner report , smartphone shipments in the last year have increased by 1.4% despite a completely saturated market. Apple has remained stable, with the same percentage of the third quarter of 2017, instead should be very well the Chinese brands increasingly move most rapidly, even at the expense Samsung which lost 3.4%. Nothing alarming for Samsung, which is still the […]

App Store Connect closes from 23 to 27 December. You will not be able to update or submit new apps

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Apple warns developers that from December 23 to 27 App Store Connect will remain closed for the Holidays. During these days, in the App Store will not arrive new or updated applications. Apple emphasizes: Each release must be sent, approved and scheduled in advance. All other functions of App Store Connect will remain sent but the sending of apps […]

Analyst: Apple must lower prices or change the design of the iPhone if it wants to sell them

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Daniel Ives, the Wedbush analyst who only a few months ago proclaimed 2018 as a sort of the year of relaunching the iPhone, recently took a big step back by lowering his company price target from $ 310 to $ 275. and stating that if Apple wants to avoid losing market share, it must absolutely change strategy. According to the […]