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Kuo: iPhone 11 Pro and iPhone 11 Pro Max accounted for 55% of the pre-orders

Yesterday, Apple Ming-Chi Kuo analyst said that the pre-orders of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max have so far been better than expected, noting that the demand for high-end models of the iPhone 11 Pro is particularly strong in the United States due to trade-in and financing options.

In a research note from TF International Securities, seen by MacRumors, Kuo now specifies that the models’ Phone 11 Pro and iPhone 11 Pro Max have so far accounted for 55% of pre-orders. This would mean that the cheapest iPhone 11 accounted for 45% of the pre-orders.

Kuo notes that the shipping volumes of high-end OLED display models are ” better than last year “. A year ago, he estimated that the iPhone XS and the iPhone XS Max accounted for 40-45% of combined iPhone 2018 lineup shipments.

While the iPhone 11 should be the best-selling iPhone in the 2019 range, Apple’s drive towards monthly instalments like the iPhone update program could convince more customers to opt for more expensive models, since prices from 1189 € are ” less heavy ” when distributed over two years.

Apple no longer shares the iPhone pre-order data, nor has it ever disclosed iPhone sales on a model-by-model basis, so it’s not clear how Kuo ‘s ” survey ” results are determined, but online shipping estimates by Apple is a factor.

In the new note, Kuo also reiterated that the iPhone 2020s will be equipped with rear cameras with 3D flight time detection with 7P lenses.


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