The letter from Apple to investors signed by Tim Cook is very controversial, announcing revenues for Q1 2019 lower than initially expected. But, unlike what you might think, new records have been set in the first quarter of the year. After that of the number of iPhones activated at Christmas in the US and Canada, comes the one on the revenues from the App Store on New Year’s Day.
Apple announced that App Store users have set a new record during the holiday season, spending $ 1.22 billion between New Year’s Eve and New Year’s Eve.
And more precisely, on January 1, over 322 million dollars were spent on the digital store, setting a new record for this day. Here are the words of Phil Schiller, SVP of Worldwide Marketing at Apple:
App Store recorded a record during the Christmas week and on New Year’s Day. The holiday season was our biggest week ever with over $ 1.22 billion spent on apps and games, and New Year set a new record for the single day with more than $ 322 million.
Thanks to the amazing work of our talented developers and the support of our incredible customers all over the world, the App Store closed an exceptional 2018 and opened a 2019 with a great result.
The most successful app categories during the holidays were Gaming and Self-care. Provided and PUBG were two of the most in-game purchases in the Christmas week, along with Brawl Stars, Asphalt 9 and Monster Strike.
Apple sold in the first quarter of fiscal 2019 less iPhone than expected, and despite the smartphone is historically the most successful product, the company hopes that investors can focus their attention on other areas of its business, which continue to grow .
Have you contributed to this record of the App Store? Which applications did you buy? Say yours in the comments.