Daniel Ives, the Wedbush analyst who only a few months ago proclaimed 2018 as a sort of the year of relaunching the iPhone, recently took a big step back by lowering his company price target from $ 310 to $ 275. and stating that if Apple wants to avoid losing market share, it must absolutely change strategy.
According to the analyst, in fact, the Californian company should think of a big change regarding the prices of the devices or a total restyling of the same. Or maybe both.
In the end we believe that Apple, to avoid losing market share, will have to seriously consider the idea of implementing price changes and / or to make changes to the design of the next iPhone planned for autumn 2019.
Ives also suggests that in order to achieve the growth that the company expects, Apple must “invest significantly” in the Services for the next 12-18 months, services that as we know are a source of high profits for the Cupertino giant.
At least for what concerns the design, however, according to what was stated by Ming-Chi Kuo – another analyst expert on Apple, perhaps the best known – this hypothesis seems to be completely unlikely. Kuo, in fact, claims that the Californian company has no intention of changing the design of the next iPhone models.
In any case, Ives is not the only investor to have lowered its price target on the company and this shows how the perception of Apple has changed in the last six months.
Basically, analysts and investors were optimistic because they believed that the low sales of the iPhone X due to the high price and the iPhone 8 and 8 Plus for the similarity with the previous models, would have led customers to buy the iPhone of 2018 but so has been. And it is not certain that the trend will be different in the future.
What would you prefer? Lower prices or an iPhone with a completely new design?