Apple’s iPhone 8 Plus was the best-selling iPhone in the United States of America in Q2 2018, according to new data shared by Consumer Intelligence Research Partners.
iPhone 8 Plus has conquered 24% of sales, iPhone X “only” 17%. Models from previous generations continue to succeed, with iPhone 7, 7 Plus, SE, 6S and 6S Plus with 46% total. ” In what is usually the fourth weaker for iPhone sales, the model analysis is interesting, with the smartphones of previous generations continuing to be popular, ” said Josh Lowitz, CIRP Partner, and Co-Founder. “The latest iPhone 8, 8 Plus and X together got just over half the sales, while last year, over the same period, iPhone 7 and iPhone 7 Plus conquered more than 80%. And iPhone 6S, 6S Plus, and SE have obtained 20% in the last quarter, virtually the same percentage as the fourth of June 2017. So, it seems that the iPhone of previous generations has “crushed” the latest models ».
iPhone X is Apple’s top-range smartphone, but how come it does not sell like the younger brothers? The answer seems to be very simple: the price. In the US, the starting price of the iPhone X is $ 999, while that of the iPhone 8 is $ 699 (for the Plus $ 799). Given the recognized popularity of the iPhone 8 and iPhone 8 Plus, Apple has decided to opt for 2018 for a model with lower costs, ie an iPhone with a 6.1 “LCD display, but with a design virtually identical to that of the iPhone X.